Explode Your Social Media Fandom With These 3 Tips!
A good, responsive and respectfully large social media fan base is becoming more and more important for a business these days; however knowing how to create one takes skill, time and creativity. Now, you can very easily go buy yourself some fans/followers of Fiverr, or maybe you found the idea of “exchanging” fans online too tempting; but none of these are exactly a business building investment.
In fact trying something sneaky can put your Facebook fan page or Twitter account in their respective administrator’s crosshairs.
(Bruno Cordioli / Flickr / CC-BY-SA)
So how can you ensure that the number of your fans grows like it was meant to? Here are a few tips that can help you increase your social media presence both organically, and fast!
#1 -- Be less salsey, and more friendly
In other words, lighten up. Too many businesses are still looking at social media as if it was yet another sales channel and paying dearly in terms of lost opportunities and wasted time. While using social media to generate transactions is the ultimate goal, it is a lot higher in the sales funnel, so it almost never responds well to a sales pitch.
Social media is best thought of as a gathering of friends and family rather than a convention where you are actively trying to sell. Think how you will act and talk if you were in a party, you will not try to sell directly, maybe let people know what you do during a conversation and then move on to other topics.
As a business man/woman or an executive, you will know how important having an active social life is to expanding your contacts and maybe finding new opportunities, keep the same mindset here!
#2 -- Post a variety of different content
Mix it up, don’t just keep telling your followers how good your product is, tell them an interesting trivia, post a funny (but decent) picture, anything that will bring a smile to their faces or make them feel elated. If what you have to say sounds boring, overly corporate or tediously full of information, it will most likely get ignored.
The best content for social media is that which is short, imaginatively written and easy to understand.
#3 -- Throw a contest
Nothing gets a person’s attention better than the prospect of getting something for free. You are only limited by your imagination here! Tell your fans to post something interesting on your fan page and the post with the most number of likes and/or shares will win a free whatever you can offer them – a coupon, free dinner at a posh restaurant, a giveaway etc.
This is by far the best way to go viral too; a person posting on your fan page not only tells their friends about your business, but also exposes them to your offer. When your fan’s friends find out there is a chance to win something, then they throw in their own post on your page, which in turn tells their friends….you get the picture.
Social media is a GREAT and FUN way to engage both your existing clients and prospects. Done right, it can add to your bottom line by ensuring repeat customers, brand loyalty and good word of mouth advertising.
Try these tips and see for yourself how powerful social media can be as a marketing tool.
In fact trying something sneaky can put your Facebook fan page or Twitter account in their respective administrator’s crosshairs.
(Bruno Cordioli / Flickr / CC-BY-SA)
So how can you ensure that the number of your fans grows like it was meant to? Here are a few tips that can help you increase your social media presence both organically, and fast!
#1 -- Be less salsey, and more friendly
In other words, lighten up. Too many businesses are still looking at social media as if it was yet another sales channel and paying dearly in terms of lost opportunities and wasted time. While using social media to generate transactions is the ultimate goal, it is a lot higher in the sales funnel, so it almost never responds well to a sales pitch.
Social media is best thought of as a gathering of friends and family rather than a convention where you are actively trying to sell. Think how you will act and talk if you were in a party, you will not try to sell directly, maybe let people know what you do during a conversation and then move on to other topics.
As a business man/woman or an executive, you will know how important having an active social life is to expanding your contacts and maybe finding new opportunities, keep the same mindset here!
#2 -- Post a variety of different content
Mix it up, don’t just keep telling your followers how good your product is, tell them an interesting trivia, post a funny (but decent) picture, anything that will bring a smile to their faces or make them feel elated. If what you have to say sounds boring, overly corporate or tediously full of information, it will most likely get ignored.
The best content for social media is that which is short, imaginatively written and easy to understand.
#3 -- Throw a contest
Nothing gets a person’s attention better than the prospect of getting something for free. You are only limited by your imagination here! Tell your fans to post something interesting on your fan page and the post with the most number of likes and/or shares will win a free whatever you can offer them – a coupon, free dinner at a posh restaurant, a giveaway etc.
This is by far the best way to go viral too; a person posting on your fan page not only tells their friends about your business, but also exposes them to your offer. When your fan’s friends find out there is a chance to win something, then they throw in their own post on your page, which in turn tells their friends….you get the picture.
Social media is a GREAT and FUN way to engage both your existing clients and prospects. Done right, it can add to your bottom line by ensuring repeat customers, brand loyalty and good word of mouth advertising.
Try these tips and see for yourself how powerful social media can be as a marketing tool.